Preston Kelly

I've been working with Preston Kelly for a while now, so when the topic to redesign their own site came up, Brian at Form and Logic and I jumped on it. We basically had the pleasure of starting from scratch with their new site, since none of the previous assets would be used, sans their ID (they were named Kerker at the time).

Some folks at PK mapped out the basic structure of what they might be looking for, then asked us to go to it! What resulted was a streamlined balance of presenting their work, easy methods for future updates & letting the world see what their company was like from the inside. On the technical side, the site is fully-indexed by search engines with an underlying HTML site created dynamically from the same XML feeds that run the Flash site. It also allows for deeplinking to specific sections, statistic gathering & operation of the browser back/forward button, once a hinderance with a Flash site.

Technology: PHP, Flash ActionScript2, XML